Overview

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You’re not the same person at 3AM as you are at 9AM, the same is true for your prospects. 

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Buying behaviours change during times of day, and days of week but instead of optimizing for this most of us are wasting budget trying to show ads to everyone at all times. 

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This is even MORE important for accounts with smaller budgets, by setting up an “Ad Schedule” you can stretch your tiny budget even further to drive better results. 

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For example, imagine you had a $3,000/month budget 💰

• 30 days = $100/day (Monday-Sunday) 
• 20 days = $150/day (Monday-Friday) 

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That’s a 50% increase in daily budget by concentrating across 5 days instead of 7. 

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Now let’s look at the distribution by time for a daily budget of $100:

• 24hrs = $4.16/hr 
• 8hrs = $12.5/hr 

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That’s a 200% increase in daily budget by hour by concentrating across 8 instead of 24. 

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This also assumes your budget is spread evenly across every hour of the day. If you’ve run ads before, you know that isn’t how it actually works 😅

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Most budgets are gone by 12PM, leaving the rest of the day with zero impressions and zero reach, which is why ad scheduling is so important. 

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This SAM automation will create an ad schedule that pauses ads at the end of the day, and re-enable them in the morning the next day.

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