Overview

‍

The most time consuming part of an advertiser's life is not launching campaigns, or communicating with clients/stakeholders, it’s the ongoing maintenance. 

‍

Questions from clients/colleagues like; “why is this still running? 🥲 are symptoms of a lack of proactive, frequent, and impactful ongoing maintenance. 

‍

The worst part about this is that it only gets harder as you scale, not easier. With each campaign launched representing a new form of debt that is now accruing interest. 

‍

Add in multiple channels now as well, and it’s a recipe for bankruptcy. 

‍

Optimizing ad campaigns can easily become a full-time job, but most people don’t have 40 hours a week to dedicate to it. And even when they do, there comes a point where full-time effort still isn’t enough.

‍

Thankfully this is where automation can help scale our time, and results. 

‍

This SAM automation will check your ads HOURLY and pause ads that have a high CPA over your allowable target (you can replace CPA with any KPI you care about).

‍