Overview

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Nothing drains Google Ads budget like bad keywords that are burning cash. 

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Most Google Ads accounts have 100s if not thousands of active keywords at a given time, when in reality only a handful of them are producing all of the results. 

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The key is to scale the 20% of keywords that are driving results, and cut the 80% that are burning cash as quickly as possible. 

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Today’s SAM automation will check your keywords HOURLY and the moment that keyword has exceeded your cost goal without generating conversions it gets paused. 

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As is with all rules created in Sami, you can also enable “Manual Approval” if you prefer to have the last say before Sami pauses on your behalf. 

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Protect your Google Ads budget with this workflow, thank me later 🙏

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