Overview

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It’s not uncommon to pay 20-40% higher CPCs when using automated bidding for conversion and lead generation campaigns on LinkedIn.

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This is why LinkedIn Ads experts recommend using Manual Bidding instead. 

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The strategy here is to set a floor bid (the lowest possible) and then gradually increase your bids over time based on the amount of volume and cost you’re willing to pay. 

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As you can imagine this is a very time consuming process, as you need to:

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1. Check your bids against your average CPC daily
2. Review performance for your campaigns 
3. Make the manual adjustments 

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The end result is worth the effort, but as you scale the process becomes more time consuming. Thankfully this is where Sami can help.

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This SAM automation will run once per day and increase your bids by 10% if your manual bid is 90% of your average CPC. You can also set a max bid cap for protection. 

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The logic here is if your manual bid is 90% of your average CPC that means you’re probably restricting your reach and can afford to increase them a bit further. 

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As is with all Sami rules, you can customize this further as needed.

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