Overview

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The bar is LOW on LinkedIn, most ads scream corporate, and lack differentiation. 

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Over the years B2B seems to be moving more towards a B2C-like focus where they are trying to create better stories, design compelling content, and creatives that engage. 

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If you’re in this group of advertisers, I want to teach you how to set up a SAM workflow that will automatically pause boring LinkedIn Ads that have low engagement rates. 

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Engagement rate tells you if an ad is resonating with your audience. These engagements happen in the form of clicks, likes, comments, and shares. 

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Low engagement rate = boring ad

High engagement rate = interesting ad 

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Ad formats, audiences, and campaign objectives can influence this number. 

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But assuming you’re optimizing campaigns with the same variables it’s a great metric to optimize for and compare your campaign performance against. 

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Today’s SAM automation will check your ads weekly and see if your ads have engagement rates less than your average and impressions > 1,000. 

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Why 1,000 impressions? It ensures our ads get enough data before turning them off. 

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Otherwise we might judge prematurely and kill an ad that could have performed. You can adjust this number if you want but it’s our general recommendation.