Overview

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The name of the ads game is to put more money on the things that work, and less on what doesn’t - simple, right? Well, when you factor in bandwidth, and emotions, it’s not so. 

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“Oh I really love this ad, we worked hard on it, just give it more time” 

“I don’t have the time to check my ads daily, we’re a small team” 

“We have to let the ad run because we don’t have more creative”

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We hear excuses like this from clients, ALL THE TIME. And at the end of the day, it doesn’t matter. Because optimizing ads is purely about logic, not emotion. 

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Which is why robots are far better at this than humans ever will be. 

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You’re busy, and honestly have better things to do than refreshing the ad managers constantly in between meetings trying to proactively catch things. 

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This SAM automation will check your ads HOURLY and see if your ads have spent more than your allowable target without generating any conversions. 

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In practice, the formula looks like = Cost > X AND Conversions < Y 

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In Sami, you can replace conversions with specific conversion actions if needed. 

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So in practice, that means your ads are being watched 24hrs/day, so while you’re sleeping, in meetings, eating, or doing anything else your ads are being looked after. 

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As soon as your condition is met you’ll get notified in Slack so you’re in the loop. 

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