How Sami optimizes performance

Automate the grunt work. Get more from every dollar.

Deploy SAMs — Sami Automation Modules — that run on your schedule, check your metrics, and act on your rules. No code. No devs. No guesswork.

Custom Rule Builder

Build rules around your definition of performance — not a platform's

Google and Meta automation only knows what their platforms measure. Sami pulls in all your metrics — MQLs, cost per MQL, engagement rate, VCR,  frequency, CTR — and lets you build logic around what actually matters  to your business.

Optimizing for video completion rate on an awareness campaign? Build a  rule for it. Tracking cost per MQL across a LinkedIn portfolio? Build a  rule for that too. If you can define it, Sami can automate it.

Slack & Email Notifications

Start optimizing in minutes, not weeks

The SAM Library is a growing collection of pre-built automation  templates built by performance marketers who've seen every optimization  problem in the book. Pick one, set your thresholds, and deploy it in  minutes.

No rule-building experience needed. Every SAM is fully customizable once deployed — swap out the metrics, adjust the thresholds, change the  action. The template is a starting point, not a constraint.